Origins

The company was started by Carl Jonasson in 2006 originally to take experience from lean production, process optimization and quality assurance of material and information flows from the workshops to the office floors of larger companies. Over the years, the scope has evolved to providing senior business development services in general. Firmly rooted in firsthand expertise in the development, sales, production and delivery of physical products and drawing on 30+ years of experience from the manufacturing, telecommunications, electrical components, real estate, management consultancy and defence industries.

Previous assignments, selected

  • As CEO working alongside the founder and owner, taking SnigelDesign from a 20 MSEK Swedish affair to a 500+ MSEK international business.
  • Design and implementation of customer-oriented sales and delivery processes for nation-wide train maintenance services in Sweden at Jernhusen.
  • Project management of document control solution for Crane Currency’s Stockholm printing plant.
  • Design and implementation of global financial reporting process for SSAB.
  • Project management, design and implementation of multi-band wireless coverage of Malmö City Tunnel.
  • To be continued...

Network

Cycloid Advisory is owned and run by Carl Jonasson, also the principal senior advisor, but the company thrives on cooperation and is part of a very strong network of senior professionals.

Partner specialty competences

  • Leadership training, HR
  • Talent acquisition, recruitment
  • International business law
  • Intellectual property rights
  • IT strategy
  • Marketing, communications
  • Graphic design
  • Product management
  • Finance, controlling
  • Investor networking, capital raising
Carl Jonasson

Entrepreneur, senior advisor, board member, investor

I started out as an NC operator and technician fabricating precision components for a manufacturing company. That taught me a lot about reading drawings, setting machine parameters, manufacturing tolerances and variation, but also about how material and information flowed (or didn’t flow) through the shop, and how work assignments were batched and distributed. Going back to school to study philosophy and maths at Stockholm University I eventually graduated as MSc ME specializing in Machine Design in 1992. I worked a few years doing engineering design for various companies before moving in the direction of sales and general management. Feeling the need for more business and finance understanding I was given the opportunity to complete an MBA, along the way I also started what is now Cycloid Advisory to be able to switch between being a consultant and work for product companies. Still, I continue to ask the question - how can the performance of this work group, this process or this product be improved?

This curiosity, eagerness to learn and experience from a long and varied journey in engineering and business are all rolled into the offer from Cycloid Advisory. I look forward to learning more about your company! Carl Jonasson

Carl Jonasson's CV (opens in new window)